Choosing a clear purpose is a critical part of doing a program assessment. Investing time in the upfront planning and design process can save time and ensure that your program is successful. While you are doing your needs assessment, consider what you really want to accomplish with your program. Having your team identify your purpose together will ensure that everyone’s expectations for the program align and will help you make the rest of the decisions in the program design process. Having a clear understanding of your purpose will also help you set up informative evaluations to make sure that your program is leading to the right results for you, your participants, and your stakeholders.
Work through creating your purpose by doing this exercise:
As an example, maybe you've noticed that:
Then your program goals could be to:
This will help you design your program evaluation later. Try to choose things that can be measured qualitatively (with stories) and quantitatively (with statistics). Maybe your success could be:
Your purpose statement should be unique to you but could include:
An example purpose statement could be:
Our mentoring program will guide new arrivals in Alberta through local job search practices and help them integrate into the Canadian workforce and culture.
Want to Learn More?
Learn more about how to align your program to your organization’s mission or purpose: Mentoring Programs that Work by Jenn Labine (book): Visit Website